Beautiful vinyl liner pool in a New England backyard at golden hour
The Sapphire StandardCentral Mass' Premier Pool Co.

The Heart of New England's Vinyl Liner Pool Family

Your one-stop shop for inground, above ground, and semi-inground vinyl lined pools in Central Massachusetts. We sell, install, repair, service, maintain, and upgrade all pool and equipment types.

Family-Owned & Operated
30+ Years in New England
A+ BBB Accredited
4.9★ Google Rating
No Obligation

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No obligation · We respond within 24 hours

30+YEARS EXPERIENCE
A+BBB RATING
3STATES SERVED
100%LICENSED & INSURED
4.9STAR RATING

Everything Your Pool Needs — Under One Roof

From installation and repairs to maintenance, accessories, and everything in between — Sapphire Pools is your complete source for inground, above ground, and semi-inground vinyl lined pools. We maintain, service, repair, and upgrade all pool and equipment types.

Pool Sales & Installation

We sell and install custom inground, above ground, and semi-inground vinyl liner pools tailored to your property and lifestyle. We handle permits, excavation, plumbing, and finishing — start to finish.

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Liner Replacement

Faded, cracked, or leaking liner? We supply and install premium vinyl liners in hundreds of patterns and colors. Fast turnaround, professional installation, beautiful results.

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Pool Repair

Expert repair for leaks, cracks, equipment failures, and structural issues. Fast diagnosis and lasting solutions — we fix it right the first time.

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Pool Renovation

Breathe new life into an aging pool. Coping upgrades, new liner, modern equipment, updated plumbing — we transform outdated pools into backyard showpieces.

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Pool Opening & Closing

Start and end every season right. Our professional opening and closing service protects your investment and ensures your pool is ready when you are.

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Equipment Upgrades

Upgrade to energy-efficient pumps, heaters, LED lighting, automation systems, and salt water chlorination. Reduce operating costs and enhance your swim experience.

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Maintenance & Cleaning

Regular maintenance programs to keep your pool pristine, safe, and operating at peak efficiency all season long. Weekly, bi-weekly, and monthly plans available.

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Pool Accessories & Supplies

Everything you need to enjoy and protect your pool — covers, ladders, steps, lighting, chemicals, toys, cleaning equipment, safety fencing, and more. We stock it all.

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Why Vinyl Liner Pools Are New England's Best Choice

Vinyl liner pools offer the ideal combination of beauty, comfort, and value — especially for New England homeowners. Here's why thousands of families choose vinyl.

Smooth, Comfortable Surface

Vinyl is gentle on skin and feet — no rough surfaces or sharp edges.

Hundreds of Design Options

Choose from a vast selection of liner patterns, colors, and pool shapes to match your vision.

Lower Upfront Cost

Vinyl liner pools typically cost less to install than concrete or fiberglass alternatives.

Algae-Resistant Surface

The non-porous vinyl surface resists algae growth, making maintenance easier and more affordable.

Fast Installation

Vinyl liner pools can be installed in as little as 2 days, depending on the project scope and site conditions.

Vinyl liner pool with crystal clear water in a New England backyard
30+Years of Expertise
Our Process

From Dream to Done — In 6 Simple Steps

We've refined our process over 30+ years to make your pool installation as smooth and stress-free as possible.

01

Free Consultation & Site Evaluation

We visit your property, assess the site, discuss your vision, and answer all your questions — at no charge.

02

Custom Proposal & Liner Selection

We provide a detailed written proposal with transparent pricing. Choose your liner pattern, pool shape, and features.

03

Permit Acquisition & Scheduling

We handle all permitting and coordinate your project timeline so you know exactly what to expect and when.

04

Excavation & Construction

Our experienced crew handles excavation, steel/wall panel installation, plumbing, and electrical with precision.

05

Liner Installation & Equipment

Your custom vinyl liner is installed, equipment is connected, and the pool is filled and balanced.

06

Final Walkthrough & Handoff

We walk you through every system, answer all your questions, and hand you the keys to your new backyard paradise.

Pool illuminated at twilight
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Years Experience
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States Served
0.0★
Google Rating
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Licensed & Insured

Trusted by Families Across New England

From our family to yours — three decades of building beautiful vinyl liner pools and lasting relationships.

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Built on Trust, Driven by Family

For over 30 years, Sapphire Pools Inc. has been the name Central Massachusetts families trust when it comes to vinyl liner pools. What started as a small, family-run operation in Brookfield, MA has grown into the region's premier pool company — but our values have never changed.

We believe every family deserves a beautiful backyard retreat. That's why we handle everything ourselves — from the first consultation to the final walkthrough — so you get the quality, transparency, and personal attention that only a true family business can deliver. It's what we call The Sapphire Standard — and it's the promise behind every pool we build.

When you work with Sapphire Pools, you're not just hiring a contractor. You're welcoming a family into your backyard — one that will treat your home with the same care and respect we'd give our own.

Vinyl liner pool construction in progress — steel wall panels being installed in a New England backyard
30+Years of Expertise

Family-Owned

Not a franchise, not a corporation. A real family that takes personal pride in every pool we build.

Rooted in New England

Born and raised in Central Massachusetts. We understand the land, the climate, and the people.

Your Neighbors

We live and work in the same communities we serve. Our reputation is our livelihood.

The Sapphire Standard

There are plenty of pool companies out there. Here's what sets Sapphire Pools apart — it's the standard we hold ourselves to on every project.

Vinyl Liner Specialists

We specialize in vinyl liner pools — inground, above ground, and semi-inground — while also maintaining, servicing, repairing, and upgrading all pool and equipment types.

30+ Years in New England

Three decades of hands-on experience in New England's unique climate — the freeze-thaw cycles, the rocky soil, the short summers. We build pools engineered to last in this region.

Transparent Pricing

No hidden fees, no surprise charges. You get a detailed written proposal before any work begins, so you always know exactly what you're paying for.

A Pool Expert Answers Every Call

When you call Sapphire Pools, you speak directly with a pool expert — not a call center, not an answering service. You get real answers from someone who knows pools inside and out.

We Handle Everything

Permits, excavation, plumbing, electrical, liner installation — we manage every step so you don't have to coordinate multiple contractors.

A+ BBB Accredited

Our A+ Better Business Bureau rating reflects our commitment to honest, ethical business practices and outstanding customer service.

Financing Available

Don't let budget hold you back. We offer flexible financing options up to $175,000 with no equity required and fast approvals.

Family-Owned & Operated

We are a true family business rooted in the heart of New England. Not a franchise, not a corporation — just a family that loves building beautiful pools for our neighbors.

Repair & Renovation

Expert Pool Repair & Renovation

Whether your pool needs a quick fix or a complete transformation, our experienced team services all pool and equipment types — not just vinyl liner pools. We handle any repair or renovation project.

Leak Detection & Repair
Liner Replacement
Pump & Filter Repair
Heater Repair & Replacement
Plumbing Repairs
Coping & Deck Repair
Automation Systems
Salt System Installation
LED Lighting Upgrades
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Pool renovation project showing a beautifully restored vinyl liner pool

Make Your Dream Pool Affordable

Don't let budget hold you back. We've partnered with HFS Financial to offer flexible financing options that make pool ownership accessible to every family.

HFS Financial Partnership

Payments as low as $99/mo

On approved credit. Inquiring won't impact your credit score.

Loans up to $175,000
No equity required
Fast approvals
Flexible terms
Low monthly payments
No prepayment penalties
Competitive rates
Simple application process
4.9
Based on verified reviews

What Our Customers Say

Real reviews from Google, Yelp, BBB, and BuildZoom

Google

"Jason did an outstanding job installing a 15 foot above ground pool for us. He was responsive, professional, and extremely hard working. He answered all of our pool questions and gave us tips as well. We could not have been happier to trust him with our install. If we have any work needed with our pool, we are definitely using him again."

Aleks Wolf
Yelp

"DREAM COME TRUE! They went above and beyond my expectations. I will NEVER do business with another swimming pool company EVER!! From start to finish the entire process was smooth, prices are amazing and quality of work can't be beat!"

Jon M., Worcester, MA
BBB

"When we opened the pool this year, we discovered the lining needed to be replaced. Sapphire gave me an estimate substantially lower than the other three companies we checked. The liner came in earlier than expected and was installed professionally right away. I really love the way the pool looks now. I can definitely recommend Sapphire Pools for any pool related job."

Ellen B.
Yelp

"This company has gone above and beyond great service! They were prompt, friendly, and hardworking at installing my above ground pool. Sapphire has given, and continues to give me, expert advice about all things pool related! Thank you, Rebecca and Jason — and all of your great employees — for the excellent service and advice!"

Fran D., MA
Google

"Recently had a filter issue and Sapphire came out to assess. They were very professional and explained what was needed and why. They were able to get the parts quickly and had our pool back up & running quickly. Highly recommend!"

Kathleen Brouillard
Google

"We hired Sapphire Pools to install our pool, liner and returns. They did a wonderful job installing our pool and completed it all within one week time. They were professional in their set up and clean up of our pool area and deck. Couldn't be happier with the results!"

Donna Ostiguy
Google

"Phenomenal Experience with Sapphire Pools Inc! From start to finish, Sapphire Pools Inc delivered outstanding service and exceptional workmanship. Highly recommend to anyone looking for a pool company in Massachusetts!"

Matt
Yelp

"Incredibly knowledgeable and professional. Couldn't ask for a better experience with a pool company as far as installation, maintenance and even service."

Rebecca V., Worcester, MA
BuildZoom

"Amazing work. I've never been so pleased with a contractor! The entire team was professional, efficient, and the quality of the finished pool exceeded our expectations."

Donna K.
Service Area

Proudly Serving a 40-Mile Radius

We serve homeowners across Central Massachusetts, northern Connecticut, and Rhode Island. If your town isn't listed, give us a call — we likely serve your area.

Worcester County, MA

Brookfield·West Brookfield·East Brookfield·North Brookfield·Worcester·Spencer·Leicester·Charlton·Southbridge·Oxford·Dudley·Webster·Holden·Millbury·Sutton·Auburn·Grafton·Northbridge·Uxbridge·Douglas·Shrewsbury·West Boylston·Boylston·Westborough·Northborough·Paxton·Rutland·Hubbardston·Sterling·Princeton

Hampden & Hampshire Counties, MA

Warren·Palmer·Ware·Brimfield·Sturbridge·Monson·Wilbraham·Hampden·Wales·Holland·Ludlow·East Longmeadow·Belchertown·Hardwick·Amherst·Northampton·Easthampton·Chicopee·Springfield·Agawam·Holyoke·Westfield

Franklin County, MA

Athol·Orange·Barre·Gardner·Winchendon·Fitchburg·Leominster

Connecticut & Rhode Island

Putnam, CT·Woodstock, CT·Pomfret, CT·Hampton, CT·Thompson, CT·Killingly, CT·And surrounding areas

Request Your Free Estimate

Fill out the form below and a pool expert will be in touch within 24 hours. No obligation, no pressure — just honest advice from a family that loves building pools.

Contact Information

Reach out directly or fill out the form.

(508) 692-6092
Call or text
[email protected]
Email us anytime
Brookfield, MA 01506
Serving a 40-mile radius
Mon–Sat: 7:00 AM – 7:00 PM
Sunday: By appointment
Licensed & Insured

MA License #197030 · A+ BBB Accredited · Fully Insured

No obligation · No spam · A real pool expert will contact you within 24 hours

Frequently Asked Questions

Got questions? We've got answers. If you don't see what you're looking for, give us a call.

Vinyl liner pools can be installed in as little as 2 days, depending on the size and complexity of the project, site conditions, and permitting timelines. We'll provide a detailed timeline during your free consultation.

We specialize in vinyl liner pool installation — inground, above ground, and semi-inground. However, we maintain, service, repair, and upgrade all pool and equipment types regardless of the pool's construction.

Absolutely. We handle all necessary permits and inspections as part of our full-service installation. You don't need to worry about navigating the permitting process — we take care of it all.

We serve homeowners within a 40-mile radius of Brookfield, MA — covering Worcester, Hampden, Hampshire & Franklin Counties in Massachusetts, plus northern Connecticut and Rhode Island. If you're not sure, give us a call — we likely serve your area.

Costs vary based on size, shape, features, and site conditions. Above ground pools with professional installation typically start around $8,000–$15,000, while inground vinyl liner pools generally range from $35,000–$75,000+. We provide free, detailed written estimates with no obligation.

With proper care and maintenance, a quality vinyl liner typically lasts 8–12 years. Factors like water chemistry, sun exposure, and usage patterns can affect lifespan. We offer liner replacement services when it's time for a refresh.

Yes. Sapphire Pools Inc. is fully licensed (MA License #197030) and insured. We carry comprehensive general liability and workers' compensation insurance for your protection.

Yes! We've partnered with HFS Financial to offer loans up to $175,000 with no equity required, fast approvals, and flexible terms. Monthly payments can be as low as $99/month on approved credit. Inquiring won't impact your credit score.

Absolutely. We service, repair, maintain, and upgrade all pool and equipment types — not just pools we installed, and not just vinyl liner pools. Whether you need a liner replacement, equipment repair, or ongoing maintenance, we're here to help.

The best time to start planning is fall or winter for a spring/summer installation. This gives us time to design your pool, handle permits, and schedule your project so it's ready when warm weather arrives. However, we install pools throughout the building season.

Beautiful freeform vinyl liner pool with waterfall in New England backyard
Ready to Get Started?

Your Dream Pool Is One Call Away

Whether you're ready to break ground or just starting to explore your options, we're here to help. No pressure, no obligation — just honest advice from a family that's been building pools for over 30 years.